Fashion Promotion in 5 Years Essay - 1727 Words

What is the role of fashion promotion within the fashion industry, and how will it develop over the next 5 years? Fashion promotion is the glue that holds together everything fashion related. Its all very well having a great designer who can create stunning garments out of fabulous materials, but fashion promotion is what advertises those garments, and sells them, and puts them out there for the world to see. If there werent photographers and buyers and journalists and stylists (who are all a part fashion promotion) we wouldnt have ever seen a catwalk show, or brought a Fendi bag, or picked up a copy of VOGUE. If it wasnt for fashion promotion we could all be walking down the street in an oversized second†¦show more content†¦Along with the various different lighting effects Huene also invented his own lightening devices in order to create geometric shapes and patterns with shadows. His aim was to create the best possible lighting to represent the fashion garments on his models. Huenes photographs were dominated by illustration and were greatly influenced by sculpture. As we can see in figure 3 there is no movement; models were poised, almost static. In a general sense, Huenes style was the quint essence of early Thirties functional elegance (Ewing 1986:99) Figure 2 Figure 3 David Bailey is a fashion photographer renowned for his distinctive portrait style. Teamed with his muse Jean Shrimpton, Baileys approach to fashion photography attained him a place as a consummate professional of international standing (Harrison 1999:18). Although claimed to have turned Shrimpton into a sex icon...more urgently desirable (than) Bardot, Taylor or Monroe by Georgina Howell (Harrison 1999:21) Bailey discloses that he [only] ever tried to convey in fashion photography the spirit of a Cole Porter or a George Gershwin song hinting at a more romantic theme then what had initially been suspected. 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